New Sponsor: Stanley Black & Decker

October 2011 / Oct. 19, 2011 / by Gelb
New Sponsor: Stanley Black & Decker

We are very pleased to announce that Stanley Black & Decker has come on board as a sponsor for Bus 52. SBD can trace its routes back to 1848, and we are proud to have such a standard of American ingenuity and innovation as a national backer for our trip. Stanley's brands include Stanley, Black & Decker, Baldwin, Mac Tools, National Hardware, Porter Cable, DeWalt, and Weiser, among others.

As Stanley is a national sponsor for our project, we felt it would be fun to showcase their sponsorship in a unique way. As soon as we heard that it might be possible for SBD to sponsor us, there was one thing that immediately sprang to mind as a way to include their brand: the name of the bus. It looks like a Stanley. From there, it was easy. Our bus's name will be Stanley, and in order to showcase its personality, we're going one step further and giving Stanley a twitter account. Who knows what he might say, but you will be able to find out with the rest of us by following @StanleyTheBus.

SBD brings us one extremely large step closer to setting off in January. Their support and endorsement keep us grounded and help us remain convinced that this is a winning idea. Be sure to visit them at http://www.stanleyblackanddecker.com/ and be sure to look out for our bus, Stanley, when he starts driving around.